1.1“Platform” shall mean the website, dashboard, the UNFYD iOS and Android Mobile libraries, and any other platform which may allow you to access and/or use the UNFYD Services via any other device/medium;
1.2“Company”, “we”, “us” or “our” includes any other companies that are the Company’s subsidiaries and affiliates.
1.3“UNFYD Content” means and includes all ideas, concepts, inventions, systems, platforms, software, interfaces, tools, utilities, templates, forms, techniques, methods, processes, algorithms, know-how, trade secrets, Documentation, Report Templates, UNFYD Code, and other technologies and information acquired, created, developed or licensed independently by us, prior to or outside the scope of this ToS and any improvement, modification, extension or other derivative works thereof and all intellectual property rights thereto. UNFYD Content excludes all Customer Data;
1.4“Customer Data” means all electronic data, information, or other content (including information pertaining to End-Users and the content of any Messages), submitted or provided by or on behalf of a Customer to be stored, collected or processed by us in connection with a Customer’s authorised use of the UNFYD Services;
1.5“Data Point” or “Event” means a session start, session end, custom event, purchase recorded, or any other custom recording (a billable event) on the UNFYD Service. For the sake of clarity, data and events automatically collected by the UNFYD Services including, for example, push tokens, device information, location data and all campaign engagement tracking events, such as email opens and push notification clicks, are not counted as Data Points;
1.6“Documentation” means the implementation guides, help information and other user documentation regarding the UNFYD Service that is provided or made available by us to a Customer in electronic or other form;
1.7“End User” means any user of the Customer’s platforms, goods, services, or applications;
1.8“Message” means any communication made by a Customer with an End-User via the UNFYD Services, whether by email, SMS, push notification, web push notification, on-site notification, or in-app notifications;
1.9“Monthly Active Users” or “MAU” shall mean the number of End-Users who have recorded any Data Point or Event on a Customer application/website, during the relevant billing period;
1.10“Report Template” means the content, formatting, look and feel of the templates used for the reports, charts, graphs and other presentation in which the Customer Data (whether in the form of raw data or in an analysed format) are provided to the Customer (whether on a Platform or as exported data). It is hereby clarified that any and all data contained in any Report Templates provided by us shall fall within the purview of Customer Data, and UNFYD shall have no title, rights, ownership or obligations with respect to the same;
1.11“UNFYD Libraries” or “UNFYD Code” shall mean the code developed, owned, maintained and provided by us, and to be installed on our Customers’ websites and mobile applications for the purposes of accessing and using the UNFYD Services;
1.12“You” or “Customer” shall mean any customer of UNFYD, or his/her representatives or affiliates who are permitted to use the UNFYD Services.