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The Ownership Platform for Durables, Electronics & Service Ecosystems

From products merely leaving the factory and showroom,to stable relationships that never leave the brand.

UNFYD.DURA helps manufacturers, dealer networks and service partners operate beyond the sale. Registrations, warranties, installations, service events, spare-parts and customer ownership history, on one intelligent operating environment.

Because the appliance enters the household once. Trust enters and exits every day.

Discover Your Dura Reward Meet Your Next Digital Workforce
Built for brands that understand the sale is the beginning of the relationship.
Revenue-First Network-Led Field-Connected Marketing Scopes Lifecycle-AI Brand-Owned
Not chatbot volumes and customer complaints, what runs deep is the fear of becoming invisible post sales.

Every service interaction is market research disguised as support. Products depreciate, but if relationships don’t survive longer, your margins leak and loyalty erodes.

Dealer Intelligence Gaps →

Dealer Intelligence Gaps

Dealer activity, customer complaints and channel performance live across portals the brand HQ rarely sees in real time. By the time quarter-close lands, the next move was due weeks ago.

What that quietly costs you :

Schemesgoing out on WhatsApp groups
Inventoryupdates on portals nobody opens
Countercomplaints never reach brand record
Q-closereports stale on day one
Brand HQblind to the dealer’s morning
Day-90handover, a guess, not data

Channel intelligence arrives at quarter-close, not at the moment it could shape the move.

Relationship Blind Spots →

Relationship Blind Spots

The household disappears between the carton opening and the AMC reminder. The data was always there. The platform reading it continuously, was not.

What that quietly costs you :

Day 7registration nudge missed
Month 6accessory cross-sell window passes
Month 24AMC arrives as cold outreach
Year 5competitor closer than the brand
Servicevisit context, never resurfaced
Upgradetrigger, read by the competitor

The relationship lives in the silence. Most platforms keep it there.

Service Without Commercial Context →

Service Without Commercial Context

Every service interaction is market research disguised as support. Most CX stacks log the resolution and discard the rest.

What that quietly costs you :

Complaintreveals the product weakness
Service visitsignals upgrade intent
Spare partshows the usage pattern
Engineerlast-mile RM, not ticket-closer
Service deskholds the highest-intent signals
Resolutionlogged, intent walks away
Upgrade Signals Lost In Plain Sight →

Upgrade Signals Lost In Plain Sight

Upgrade intent shows up in usage signals long before the customer types a product name into a search bar. Most brands wait for the search.

What that quietly costs you :

Firmwarequeries rising in frequency
Repairpattern showing the wear-out
Accessoryorders dropping off quietly
Familystage shift, household expanding
Complaintsentiment turning, conversion window open
Searchactivity arrives, too late to win

The signals are in your data. Most brands read them in the competitor’s order book.

Most brands lose sight of their customers the moment the product leaves the store. And forgot to extend their relationship beyond the receipt. This is where UNFYD.DURA starts paying back.

What this unlocks for you, beyond the next warranty period.

Lifecycle Spine

One ownership history. Visible to everyone in the ecosystem responsible for protecting it.

The strongest consumer brands are not built through transactions but through continuity : the ability to take ownership, anticipate lifecycle moments and remain relevant throughout the years between purchases. When every service visit, dealer activity and behaviour signal finally share a record, your business can execute on a verified, continuous source of growth.

Service Revenue Lift

Revenue opportunities hidden inside routine service activity.

Activity updates and behaviour signals surface real-time with next best actions.

Dealer Productivity

Visible, real-time dealer activity.

Channel-partner schemes, training, secondary-sales pull and warranty events on one enterprise record.

Lifecycle-AI

Knowing replacement intent before the customer starts researching their way out.

Service-visit patterns, accessory orders, firmware updates and complaint sentiment surfaced as upgrade-cycle triggers.

Multi-Brand Velocity

One platform across brands, categories and dealer formats.

A single operating model across categories, brands and ownership journeys.

The next sale is usually hidden inside the current installation.

Every product creates data. The new-age leaders turn it into commercial advantage.

Capturing ownership activity isn’t enough. You need to smartly operationalise it. With a hardworking and record, transform interactions, engagement, registrations and field ops into a continuous source of retention and lifecycle intelligence.

LIFECYCLE CAMPAIGNS

Warranty activation, AMC renewal and accessory cross-sell, firing on signal.

The day-7 registration nudge. The 24-month AMC renewal trigger. The compatible-accessory cross-sell at the right life-stage. Customer education that turns first-time buyers into next-time advocates.

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NEW-MODEL ROLLOUT

New-model launch tracked from R&D to dealer counter.

Dealer onboarding, training and incentive programmes on one operating record. Service-engineer dispatch, parts logistics and warranty events fed back to the brand. Channel-partner commitments reconciled against secondary-sales pull.

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REPEAT-PURCHASE ENGINE

Repeat-purchase window engineered against household upgrade cycle.

Service-visit context turned into the next sale, not the last complaint. Dealer-led and direct value states reconciled on one customer record. Warranty and AMC renewal pulled forward as a margin event.

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SELF-SERVICE PLATFORM

Product registration to spare-parts query, on one flow-based self-service.

Warranty activation, AMC purchase, troubleshooting guides, order tracking and engineer-dispatch booking, all served via guided dialogue. The contact centre handles only what value warrants.

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ENGINEER COPILOT

Product datasheets and service manuals at fingertips, in the field.

Warranty and AMC clauses retrieved during customer calls. Driver, firmware and compatibility queries answered locally. A photo of a faulty board diagnosed against the service manual on the engineer’s phone.

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SERVICE & PARTS VISIBILITY

Every ticket, every spare part, every warranty event, on one trail.

From customer complaint to engineer dispatch to part delivery to closure. Spare-parts inventory across thousands of service centres. The customer sees the same status the brand sees, on every channel.

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SERVICE QUALITY

100% of service calls scored. Customer pain caught before the review hits Twitter.

Speech and text analytics on every service interaction. Conduct adherence, empathy markers and resolution quality scored across the field force. Coaching plans write themselves.

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VOICE OF CUSTOMER

Real-time feedback after every service visit and every purchase.

Auto-triggered NPS, CSAT and product-feedback surveys via WhatsApp, app and SMS. Sentiment shifts surface as coaching triggers, product-improvement signals and warranty-pattern alerts.

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DURA, in your team’s pocket.

The field engineer reads the service history on the way to the doorstep. The dealer activates the day’s scheme without opening a portal. The brand head sees secondary-sales pull from yesterday, not last quarter. The lifecycle of the appliance, on the device every team already opens 200 times a day.

That’s More Convenient. Have You Met Your Wizards, Yet?
1 Supervisor spots the gap 2 Live map confirms it 3 Resolved on WhatsApp

Your lifecycle dividend.

Growth

Repeat purchase. AMC attach. Accessory cross-sell. All from the household you already serve.

The next product is decided in the kitchen, not the showroom. Brands that surface 3 months before the replacement decision win the upgrade without discounting it. The 10-year relationship most manufacturers abandon at delivery becomes the highest-margin shopfront the brand owns.

+18% repurchase+25% AMC attach
Cost & Cash

Acquisition burn falls as the installed base does the selling.

A loyal owner pays for the next campaign and the one after it. Referrals arrive before paid impressions. Spare parts clear at the right depot because demand signals reach planning before the warehouse alert does.

-30% CAC+12% inventory turn
Architecture

One fabric across brands, categories, dealer formats and after-sales networks.

Federation with SAP, channel-partner portals, parts ERP and the engineering stack already in production. Low-code workflows for new-model launches that don’t need an engineering quarter to ship.

Multi-brandLCNCCloud + edge
Operations

Complaint to closure, on one trail.

Engineers, parts depots, the contact-centre and the dealer floor running to a single rhythm. SLAs read from the ground truth. Quarter-close stops being a forensic exercise across 5 spreadsheets.

1 cockpitLive SLA100% QA
AI Strategy

AI that reads the lifecycle, not just the chat session.

Upgrade-cycle prediction, fraud signal, sentiment synthesis and conversation scoring on one governed model fabric. Trained on ownership behaviour, not generic e-commerce traces. Every prompt explainable, every output reviewable.

Guarded GenAIAgentic + governed
Risk

DPDP, BIS and consumer-protection on one consent record.

Warranty-claim anomalies flagged at source. Channel-partner incentive abuse caught before payout. PII access logged with intent. The Friday-night reconstruction project retires.

One audit trailConsent-led
Intelligence Tailored To Your Use-Cases