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The CX Operating Spine for Telecom

From tariffs and disconnected transactions,to the robust intelligence layer that grows loyalty.

UNFYD.TELCO writes the operating memory every telecom enterprise has been improvising without. Recharge drop-offs, port-out signals, billing disputes, network outages and enterprise change tickets, all on one record the whole business can act on. Care, retail, field, billing, marketing and engineering, finally on the same page about the same subscriber.

Because preference protects margins.

Built to tackle brand perception, multi-client scalability and operations in one go.
TRAI aligned DoT ready DPDP / DLT ISO 27001 / SOC 2 Multi-brand BPO-ready
Your competitors aren’t leading by selling at higher prices.

Every leadership deck frames the war as price. The subscribers who stay, stay for preference. The ones who leave, leave because someone else got closer first.

Enterprise Expectations

Enterprise Expectations

Your B2B accounts now expect a telco that behaves like a managed-services partner. Predictable SLAs, single ownership across the lifecycle, billing that matches usage, dashboards leadership can read on a Friday morning. The CSP toolkit was built for consumer volume, not for this. The fear is real, the gap is structural.

What that quietly costs you :

6-10vendors per enterprise account journey
45%+IT spend on integration churn
18+ monthsto ship one new telecom journey
5-7consoles between CSM, NOC and care
-24%NPS drop on every context repeat
Every escalationre-anchored on email, again
Every CSMstitching context the platform should
Every quarterlicence sprawl compounds quietly

The bigger problem is not the cost. It is the operating model the cost has quietly built.

Subscriber Drift

Subscriber Drift

An activation that starts on the app, breaks at the retail counter and is restarted at the contact-centre is no longer a digital experience. It is an MNP signal. 83% of subscribers initiate digital and finish assisted. The hand-off is where the relationship leaks.

Subscriber context lives in five places at once and converges nowhere. The dealer sees one view, the agent sees another, the bot has a third, the field engineer is on a fourth, and the regulator asks for a fifth. 4 times higher churn on journeys that break across BSS, CCaaS and CRM silos. Every break is a small, expensive forgetting.

Channel Drift

Channel Drift

The Indian subscriber speaks 12 languages and switches channels in mid-conversation. Recharge starts on WhatsApp, escalates on the app, lands at the dealer, and finishes wherever the agent picked up the slack. Each channel-hop is a fresh cost line and a fresh trust deduction. Resolution has to land on the channel the subscriber chose, the first time, in the language the subscriber chose. Containment is the new EBITDA lever.

Every additional channel-hop is a paise off the margin. Every escalation that re-anchors on a fresh agent is a churn signal waiting to mature. And every digital flow that pushes the subscriber back to a human is the customer learning, again, that digital was theatre.

12Indian languages your subscriber speaks
65%+service workflows automatable today
TRAIDLT, UCC, QoS visibility, every channel

Containment is no longer a bot metric. It is the line where ARPU and margin meet.

AI Without Spine

AI Without Spine

Every telco now runs AI pilots. Conversational agents. Email triage. Document intelligence. Agent assist. Most stay trapped in the circle or LOB that funded them. 65%+ of telecom service workflows are automatable with Agentic AI, and almost none of that uplift shows in the P&L. The AI lives outside the customer record, outside the journey, outside governance.

A pilot succeeds in postpaid retention, never reaches FTTH. A conversational agent trained on recharge has no idea how to handle an enterprise complaint. A model that worked in consumer is rebuilt for B2B. The data is yours. The intelligence keeps re-renting itself. AI without a spine is widening the gap between the patched telco and the platformed one, every quarter.

The telecom industry has never had more customer data, channels or technology. Yet sustainable loyalty remains elusive. This is where UNFYD.TELCO starts paying back.

What this unlocks for you, beyond the next pricing war.

Subscriber Spine

One subscriber record every revenue team actually acts on, across consumer, enterprise, FTTH and IoT.

The retail agent, enterprise CSM, dealer, field engineer and care team operate on the same subscriber state, plan eligibility, consent posture and network-experience signal. No two systems decide differently about the same subscriber.

ARPU Lift

Visible churn, defused before the port-out.

Every subscriber scored on churn risk, ARPU headroom and plan-fit. NBO fires on the channel that converts.

Lean Run-Rate

10 vendors retired into one telecom-native routine.

BSS adjacents, CCaaS, dialler and analytics, collapsed into one platform.

Agentic Production

Pilots retire. AI reaches every touchpoint.

Conversational agents, agent assist and recommendation engines, on one governance fabric.

Spectrum Velocity

Spectrum to service in weeks.

LCNC orchestration, reusable templates and ready-made connectors for marketplace, ERP and core.

Connect exciting business opportunities to your subscriber expectations.

Where intent, intelligence and the network finally rhyme.

When every team works from one subscriber memory, every recharge and complaint carries context, every interaction is intelligent, and every plan, VAS and credit nudge moves preference forward. The network event becomes the next-best-offer trigger. The agent screen carries the same story the customer was telling.

OPERATIONAL MEMORY

When the network goes down, silence between teams costs more than the outage.

SIM activations, port journeys, billing disputes and enterprise change tickets, all on one operational record across care, field, billing and engineering. Customers never re-explain. Revenue stops leaking through the gaps.

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ENTERPRISE ACCOUNT 360

The enterprise client your telco serves through five CSMs, finally on one record.

ILL, MPLS, SDWAN, managed services and IoT decisions act on the same account state. Renewal velocity tracked, bundle attach surfaced, network-experience signal indexed against value state. The CSM walks in knowing what to ask, not what to pitch.

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ENTERPRISE EXPANSION

Enterprise wallet-share grown as a programme, not a quarterly renewal.

Bandwidth upgrade, edge-as-a-service, slice-as-a-service, IoT enterprise portal and bundle attach, all scored as one programme across the account lifecycle. Renewal as a moment of growth, not a moment of risk.

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VOICE OF SUBSCRIBER

Bharat speaks 12 languages. So does the platform that listens.

Activation, billing and network feedback unified across store, app, WhatsApp and retailer. Drop-offs recovered with the right offer in the same session. Distress becomes a retention asset, not a churn cause.

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ENTERPRISE DISPUTE

Enterprise billing disputes resolved without a BD escalation chain.

Invoice variance flagged before the CFO of the enterprise client notices. Dispute routed to the right CSM with the SLA the contract actually promised. Credit-note draft and reconciliation, on the same record the contract was signed on.

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AGENT ASSIST

TRAI and DoT circular lookups at the agent desk, on demand.

Plan catalogue, VAS, product manuals and policy circulars at the screen that needs them. Field-engineer SOPs for rollouts and fault closure. Day-one agents sound like the supervisor on day 15.

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NETWORK PROGRAMMES

Your dialler called him 7 times. He paid the OTT that sent one message.

Spectrum auction commitments mapped to delivery and revenue forecast. OEM and tower-co dependencies as records, not email threads. Service-launch readiness reconciled across IT, network, marketing and care.

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WORKFORCE & BPO

Cross-BPO certification on one assessment standard the client controls.

Ramp-up time for new batches cut 40-60%, attrition-resilient by design. Process changes rolled out across 12 locations within the same shift. The floor produces what the brand actually promised.

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TELCO, in your team’s pocket.

Field engineers see the truck-roll SOP before they leave the depot. Floor supervisors approve bulk-actions on the move. CSMs walk into enterprise meetings with the live account record open. The operating memory of the entire telecom enterprise, on the device every team already opens 200 times a day.

Your preference playbook.

Growth

Net-adds that don’t churn out. Enterprise wallet that expands quarter on quarter.

Brand-reach, market-share and enterprise account expansion read on the same record sales, retention and care work from. The growth chart finally moves on momentum, not on quarterly campaigns. Net-adds that the next plan-war doesn’t reverse.

3× faster GTM+31% NPS
Cost & Cash

EBITDA margin expansion. Cash conversion the finance team can plan against.

Cost-to-serve compresses on every fronted call retired. Working capital improves on every billing dispute resolved before the credit cycle. Opex variance shrinks to a number the CFO can defend at the board, not a surprise after.

-42% cost-to-serveSingular TCO
Architecture

One composable stack. 5G-ready. Edge-ready. Multi-brand by design.

SaaS, private cloud, on-prem or hybrid. LCNC and BRE adaptation without heavy engineering. Federation with BSS, OSS, IAM, data-lake and core network investments preserved. The roadmap stops being a CR queue.

5G-readyMulti-brandDeploy-anywhere
Operations

One agent cockpit. Field SOPs at the truck. Live SLA across consumer, enterprise and FTTH.

Agents stop hopping between 5-7 consoles. Field engineers carry the SOP, not a manual. Enterprise CSMs walk in with the account record live. The floor produces what the brand actually promised.

1 console100% QA coverage
AI Strategy

AI governance the board can sign off. Model risk the regulator can audit.

Model lifecycle, prompt registry, persona library and PII boundaries managed on one fabric, attestable to the board and the regulator on demand. The AI posture stops being a quarterly risk paper and becomes part of the operating record.

Guarded GenAIAgentic, governed
Risk

Unified audit, DPDP, TRAI, DLT, PII, access and archiving fabric.

One regulatory map across TRAI, DoT, DPDP, DLT and UCC. Consent honoured on every contact attempt. PII masked at ingest. The Friday-night reconstruction project before the audit, retires.

One audit fabricConsent-led
Intelligence Tailored To Your Use-Cases